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Intense Semi-Permanent Color That Also Repairs Your Hair

Elumen Play is a true semi-permanent color so no developer is required. Elumen Play is a system of specially-selected dyes that penetrate deep into the hair. It creates extraordinary intensity and longevity (Magnet Effect) while refilling (Repair Effect) damaged areas inside the hair. It creates exceptional brilliance and a healthy feel for the hair (Deep Shine Effect).