What’s the difference between box color and Goldwell salon color?

Everyone knows that getting a professional haircut from a salon is important, but some people question the value of salon color and look to save a few bucks, so they toy with the idea of coloring from a box. Many people have done it at some point because, hey, the girls on the box look great and it’s cheap. The color may look acceptable initially, but what about as it fades? Box color brown usually fade to an orange and blondes fade to a yellow. And what happens when it doesn’t look right the first time? You buy another box to correct it or call a professional to fix it and your money-saving intentions are now costing you more.

Think about long-term effects of layering boxed color and the alternative of having a professional applying Goldwell, an excellent color line that covers stubborn grays and gets perfectly even, brilliant results. With grey hair, penetration can be difficult given the dry and brittle nature of the hair itself. Goldwell TopChic line provides a Dye Penetration and Reflects system which allows the dye to penetrate deeper into your hair, neutralizing free radicals and protecting hair from future damage.

Goldwell color helps improve your hair color results by smoothing follicles and allowing the color to equalize from roots to ends. This means you will achieve full coverage without any harsh lines where your hair has grown out or where you have grey streaks. Goldwell hair dye is commonly used in hair coloring services designed to recover damaged hair and return it to a natural-looking finish.

Goldwell did a great job of releasing their hair color in a wide range of shades, including natural browns, blondes and reds. They also have included innovative cool-steering technology to keep your hair in just the right range without fading or changing over time. The browns are deep while the reds are vibrant and shiny. If you have any hair color questions, we would be happy to help you!


I opened Transformations Hair and Body 20 years ago with a goal to serve our guests by creating a sublime experience that would exceed their expectations and to create a team that shared my dream. I believe I’ve achieved that goal. I am in awe everyday when I see my team creating and going beyond our guest’s expectation of their vision of how they wanted to look and feel. When I asked each of my team why they wanted to be in this profession, each of them said because they wanted to make people feel and look great!



Ithaca Shopping Plaza
222 Elmira Road, Suite 200
Ithaca, New York 14850

Call us anytime: (607) 277-3943
Tuesday: 9am - 8pm
Wednesday: 9am - 5pm
Thursday: 9am - 8pm
Friday: 9am - 5pm
Saturday: 9am - 5pm
Close Sunday and Monday


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