We’re Excited to Announce New Goldwell Products

Goldwell Color Giving Conditioners
Moisturize your hair with the NEW Goldwell Color Giving Conditioners in your choice of 8 shades. These specialty conditioners contain direct dyes to provide quick and even distribution for optimal care and color refreshment. Goldwell’s Color Giving Conditioners will help keep your color salon-fresh.

Root Retouch Powder
Discover the best instant way to cover up root regrowth and grey hair in-between two colorings – whether at home or on the go with the NEW Goldwell Color Revive Root Retouch Powder. This instant powder perfectly blends into Goldwell hair color while absorbing oil and sebum for a refreshing hair feel. Also great on beards!


I opened Transformations Hair and Body 20 years ago with a goal to serve our guests by creating a sublime experience that would exceed their expectations and to create a team that shared my dream. I believe I’ve achieved that goal. I am in awe everyday when I see my team creating and going beyond our guest’s expectation of their vision of how they wanted to look and feel. When I asked each of my team why they wanted to be in this profession, each of them said because they wanted to make people feel and look great!



Ithaca Shopping Plaza
222 Elmira Road, Suite 200
Ithaca, New York 14850

Call us anytime: (607) 277-3943
Tuesday: 9am - 8pm
Wednesday: 9am - 5pm
Thursday: 9am - 8pm
Friday: 9am - 5pm
Saturday: 9am - 5pm
Close Sunday and Monday


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